Why We're Starting This Blog

It started with a film club.

Fifteen years ago, I was working in software and hosted monthly screenings where directors, producers, editors, and film enthusiasts would watch films together and talk about craft. What struck me then—and stayed with me—was how little data existed to help these creators hone their work. It was all gut and intuition.

In software, we had analytics for everything. In filmmaking? Almost nothing.

The feedback problem

Over the years, as I met more filmmakers and content creators, a pattern emerged: the feedback loop was broken. By the time a film reached an audience, it was too late to fix fundamental problems. And the audience insights that did exist—box office numbers, social media sentiment—came after millions had been spent.

What if creators could get that feedback earlier? What if they could test their story structure before production, when mistakes are easier (and cheaper) to correct?

That's why we started Quanten Media in August 2024.

We're building data, tools, and intelligence that help storytellers tell better stories to their audiences.

Two products, one mission

Pulse was our first product. We deployed it with Neon and worked with several filmmakers to gather real-time audience feedback during screenings. It showed us something important: creators wanted comparables. They wanted to know how their pacing, tension, and structure measured up against films that worked.

But here's the thing—by the time you're screening a film, the narrative structure is locked in. The question became: What if you could see these patterns at the script stage?

That's why we built Arc.

Arc is a benchmark narrative database of 100+ films—Oscar contenders, genre-defining works, films that have moved audiences for decades. You can analyze how different genres structure their stories, compare films side-by-side, see exactly where tension builds and breaks.

And critically: you can upload your own script and benchmark it against films similar in essence to yours. See how your structure holds up before you shoot a single frame.

What we'll write about

We're not "building in public" in the traditional sense. But we keep hearing stories—from filmmakers using these tools, from creators wrestling with structure, from audiences responding to narratives in ways that surprise everyone.

These stories energize us. They're why we keep building.

And right now, as tools evolve rapidly and there's a lot of uncertainty (and frankly, gloom) in the industry, we want to talk about the upside. The possibility. The craft that endures even as the tools change.

So this blog will cover:

• Story structure insights from analyzing 100+ films that worked

• How creators are using Pulse and Arc in the real world

• The craft questions we're wrestling with: When should tension peak? How do you know if your Act 2 sags? What patterns do successful [genre] films follow?

• Where we're headed as we build tools for storytellers

We'll publish every other day, starting this week.

If you're a filmmaker, a content creator, or just someone who cares about how stories work, we're glad you're here.

Let's figure this out together.

— Vijay Anand
Founder, Quanten Media